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How do you feel about your ability to reach your target audience? Furthermore, what assumptions are you comfortable sharing about your business model's target
by 6stringmerc 11y ago
How do you feel about your ability to reach your target audience?
Furthermore, what assumptions are you comfortable sharing about your business model's target audience as financially viable in the short/long term?
Just a quick FYI, you might benefit from some outreach to sites like The AV Club, as the top voted comment was essentially a joke picking on your lack of exposure to certain groups: http://www.avclub.com/article/paul-thomas-andersons-music-documentary-debut-excl-225835 http://www.avclub.com/article/paul-thomas-andersons-music-do...
- dasil003 11y agoOur ability to reach our audience is strong, just not in the US because we don't do marketing here yet. If you are in the UK there is a much greater chance you've heard of us. This is commensurate with the quality of our library in the UK where we've signed much more significant content deals. In the US our library is not where we want it to be yet, so it's a slow burn while we improve the core product and get the deals in place. One mistake we didn't do that you often see with video/music startups was to raise $10M and blow it on content licensing before we had the audience. We're ratcheting up step by step, and we're lining things up for a bigger US presence very soon.
- 6stringmerc 11y agoThank you for the explanation, and distinction regarding your approach. The release of the Paul Thomas Anderson film (and getting publicity) definitely tracks with what you state herein. My hunch is your strategy really did avoid "putting the cart before the horse" by way of prioritizing. I sincerely wish you well in pursuit of audience and content licensing in the most effective ways possible.