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It seems that the major focus of MUBI is rapid and ongoing curation. Do you guys have a defined process for how you do this so that you achieve a desired distri
by hyperion2010 11y ago
It seems that the major focus of MUBI is rapid and ongoing curation. Do you guys have a defined process for how you do this so that you achieve a desired distribution of films or is it more down the the individual curators?
One other thing I wonder about curation of media in general is whether you think your customer base is willing to try new things because they trust you rather than simply trying to find something that is known to be similar to what they liked in the past? Do you think trust based recommendation system overcome the bubble effect that similarity based systems fall in to?
Thanks!
- dasil003 11y agoThis isn't my department, so I can't comment on the details of processes, but there are teams working on content acquisitions, and there are individual curators, and there is also an algorithm for non-curated countries. We definitely look at the data for analytics on the past programmings to understand what worked or didn't, but it's more as a guideline for the curators who have significant latitude to program things in a culturally relevant or timely fashion (eg. programming The Iron Lady the day after Margaret Thatcher died). As I mentioned in another thread, we did try the data-driven recommendation engine approach and did not achieve great results. We definitely believe that the human element of our editorial voice leads to a greater level of trust with our subscribers, and enables us to introduce hidden gems and lesser-known films to a wider audience.