The article fails to mention how this is likely to be kickstarted by their chumminess with Shopify, long seen as Etsy's competition. Amazon Webstore owners can

The article fails to mention how this is likely to be kickstarted by their chumminess with Shopify, long seen as Etsy's competition. Amazon Webstore owners can already migrate over to the Shopify platform to give Amazon Webstore sites the soul they sorely lack [0]. Along with a carefully curated list from their integration in the other direction (Shopify -> Amazon [1]) this will work out quite nicely for both companies Shopify has offered integration with Fulfillment by Amazon since 2007 [2] [0] https://www.shopify.com/blog/52368069-shopify-and-amazon-partner-to-bring-amazon-services-to-merchants https://www.shopify.com/blog/52368069-shopify-and-amazon-par... [1] https://www.shopify.com/amazon https://www.shopify.com/amazon [2] https://www.shopify.com/blog/3029062-fulfillment-by-amazon-integrated https://www.shopify.com/blog/3029062-fulfillment-by-amazon-i...