I fail to see how this helps their users in any way, seeing as the data will be intercepted by NSA, GCHQ, or indeed ASD, retained wholesale (not just scraps of

I fail to see how this helps their users in any way, seeing as the data will be intercepted by NSA, GCHQ, or indeed ASD, retained wholesale (not just scraps of headers a.k.a. metadata) forever, and shared with whoever asks nicely?