From the article, the new translations should be 'putting the “same kind of pressure on the language”—rhyme, rhythm, metaphor, rhetoric—“as Shakespeare put on h

From the article, the new translations should be 'putting the “same kind of pressure on the language”—rhyme, rhythm, metaphor, rhetoric—“as Shakespeare put on his.”' Obviously somebody else's existing translation isn't the same or they wouldn't be doing it again.