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I can assure you that openly talking about your revenue if it's not mind-blowing is going to turn off investors. If you show that your company did $100,000 a ye

I can assure you that openly talking about your revenue if it's not mind-blowing is going to turn off investors. If you show that your company did $100,000 a year in revenue last year and increased to $150,000 this year, then fewer investors are going to be interested in chatting with you At some point, these numbers are going to come to light with potential investors. If your numbers aren't great, not disclosing them might earn you audience with more investors, but ultimately you'd be wasting time that would be better spent improving your offering. Perhaps it's better to let them disqualify themselves.

smanek 17y ago
People (including investors) aren't purely rational. After I already like you, think good things about you, etc. it's easier for me to explain away or disregard negative things. I'm sure you've heard about the 'halo effect' or 'post purchase rationalization' (in this case the purchase price being time/effort, not money).
- lsc 17y ago
  yeah, but an 'unqualified' investor wastes my time as well as his. I've been approached by several entities looking to buy out prgmr.com, and we wasted a bunch of time dancing 'cause we weren't clear at the outset about what we wanted/had. I guess it wasn't entirely a waste of time; I was able to pass one of them off on one of my sort-of competitors. (hey, goodwill for me, and another competitor I don't have to worry about)