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This article shouldn't be surprising to anyone with their ear to the ground for Apple news, but it certainly was nice to read from the former Senior Marketing M

• andrew1 17y ago
  A small slightly pedantic point, but that should be 'a Senior Marketing Manager' rather than 'the Senior Marketing Manager'. The Senior Marketing Manager is, I imagine, a very important person. A Senior Marketing Manager is, well, a manager in the marketing department who is in some sense 'Senior'.
  • blantonl 17y ago
    sigh... small pedantic point?
• izg 17y ago
  Yup. Doesn't surprise me at all. I always suspected this. Controlled leaks (and fake rumors?) achieve the following, also: - builds suspense, makes fanboys drool in anticipation - the media of course rides these waves because rumors are exciting, hopefully novel... this ensures that Apple is in the news daily (it gets tiresome for those of us who care about truly, actionable news) and thus boosts their brand recognition - a secret/something hard to obtain is more desirable - engineers/designers get early feedback