Yep. Any exec or manager looking to buy this service as a solution to their reporting needs should sit down and have a serious talk with their analysts or teams

Yep. Any exec or manager looking to buy this service as a solution to their reporting needs should sit down and have a serious talk with their analysts or teams who build their reports first. Innumeracy is why the mantra of asking "Why?" instead of "How?" also applies to BI reporting. A flashy new tool or report isn't going to help as much as having a builder with industry knowledge or experience.