Yes, and no. It's obvious that you can't see the 90% of the iceberg under water when you are well versed in the ways of wayward icebergs. Many people, even sma

Yes, and no. It's obvious that you can't see the 90% of the iceberg under water when you are well versed in the ways of wayward icebergs. Many people, even smart/experienced people, aren't - or they don't get it in their gut and it has to be re-re-re-explained periodically. I've recently come across an odd reverse scenario. I had done the standard 5 year financial projection for a business plan, but "only" had about 200 engineers in year 5. Now, leaving aside any pivots that occur, that's a lot of engineers. But as a percentage of projected revenue, it wasn't very many. And the investor had yet another objection: compared to the staffs at Facebook and DropBox (for example), it's tiny. This article helped us (me) be able to point out that none of these 'hidden' things that the article talks about are things that we have to deal with. So, we don't need as many engineers. He 'got it', just from me being able to use this article this evening to riff against.