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India is the world's largest consumer of whiskey (despite alcohol in India taxed at 150%). Every known international manufacturer sells in India. single malts
by sandGorgon 11y ago
India is the world's largest consumer of whiskey (despite alcohol in India taxed at 150%).
Every known international manufacturer sells in India. single malts are really big. P.S. alcohol advertising is illegal in India.
Yet the only american whiskey (sort of .. I'm including bourbon) we get is Jack Daniels. There are marginal sales of Jim Beam.
This is also true for wine and beers. We get average quality wine and beer from around the world.. but none of the spectacular Californian wine and ales. I think American F&B companies have not yet figured out the India and China markets .. like the luxury markets already have.
- gaadd33 11y agoHow much of the whiskey consumed is locally made? It seems like the US is by far the largest consumer of Scotch whisky. I would guess most of the whiskey imported is from either Japan or the US but that's mostly because I can't think of any other top whiskey producing countries. (I guess Ireland is the only other one)
- smcl 11y agoHuge amounts - I stumbled upon this story recently and it was a pretty interesting read - http://qz.com/475494/how-a-cheap-indian-whiskey-beat-smirnoff-to-become-the-worlds-largest-spirits-brand/ http://qz.com/475494/how-a-cheap-indian-whiskey-beat-smirnof...