Whiskeys are making their way to China now; they are the newest wrinkle for China's growing middle-class. I don't think alcohol in general,the most popular lega

Whiskeys are making their way to China now; they are the newest wrinkle for China's growing middle-class. I don't think alcohol in general,the most popular legalized drug with all its ill-effects on society, ever goes down too far in sales. Types of alcohol are just 5 to 10 year trends outside normal consumption. It was tequila (Patron and others)for a while, vodka (Grey Goose and other boutique vodkas)before that, gin had a renaissance, and now whiskey - surprise. I remember growing up in Brooklyn, and people would trade food stamps for cash so they could buy beer instead of food.