How much you kern may be subjective, but kerning itself (and other aspects of typography) are very related to legibility which is less subjective. Of course on

How much you kern may be subjective, but kerning itself (and other aspects of typography) are very related to legibility which is less subjective. Of course on a one word logo that really won't make a measurable difference. Related reading: http://fontfeed.com/archives/nyu-researchers-discover-defining-factor-for-legibility/ http://fontfeed.com/archives/nyu-researchers-discover-defini...