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Kerning isn't an invented problem like saving your soul. Kerning exists whether you believe in it or not. It's a core aspect of all typography, almost as much

Kerning isn't an invented problem like saving your soul. Kerning exists whether you believe in it or not. It's a core aspect of all typography, almost as much as the letter shapes themselves. The real problem is that like many disciplines that tightly intertwine design and engineering aspects, the right answers aren't quite as precise or objective as you might hope.

Retra 11y ago
Kerning isn't the invented problem. The importance of marginal gains by adjusting kerning in logo design is. Imagine if I wrote an article where I was claiming that the blue component of the logo color should be 3% lighter. Maybe it's a real improvement. My concern is that the color of the logo on that scale is such a small part of what makes it a good design or not, that my reflex of analyzing it in that way is counter-productive to being a good designer. I'm not saying color is unimportant. I'm saying the focus might be too narrow to be used to do design.