3 ms·

It's not like the Google designers didn't try to - alteast partially - mitgate the perceived space. For whatever reason they didn't. But, atleast in my humble

It's not like the Google designers didn't try to - alteast partially - mitgate the perceived space. For whatever reason they didn't. But, atleast in my humble opinion, her kerning is way better.The 'gle' doesn't seem so squished, but the 'G' shouldn't use the same space as between the 'o's. It's just way bigger (vertically and horizontally) and more "qubic". So I would sggest to add 1-2px between 'G' and 'o' and it would be even better

odonnellryan 11y ago
No insult to her, but I think Google's looks better. It just looks cleaner for some reason.
- agumonkey 11y ago
  Both 'felt' differently good. Google tighter one feels a tiny bit oppressing now that I've read the article. Free that 'l'. btw: http://imgur.com/sasrZ6F http://imgur.com/sasrZ6F the favicon is delightfully sunshiny. I kept looking at it for the first week post-redesign.
  - odonnellryan 11y ago
    Oh yeah it's super nice.
jorjordandan 11y ago
I must admit like google's version better... That space between the O and L looks waaaay too far out to me. I guess it's pretty subjective.
empressplay 11y ago
Yeah, from the moment I saw the new logo I seemed to have an instinctive reaction against the kerning, it just feels wrong. Her spacing is a bit better, but is still by no means perfect. With a bit more iteration I'm sure it could be worked into something the vast majority accept... ... which leads into the question of why Google didn't take the time to address the issue properly? It seems that if you're going to change the logo of a bazillion-dollar company you'd make the effort to get it right. You, me and the OP can't be the only people in the world who disliked the kerning, so it's not as if the Google designers weren't aware it was an issue (unless they completely ignored testing it?) Just seems a bit shoddy.
ma2rten 11y ago
I feel Google's kerning is too squished, but hers to too far apart. I wonder if one could come up with some kind of formula to calculate the distance between the letters as perceived by the majority of people, based on say pixel density.
- kamekai 11y ago
  Strange, I really felt like Google's kerning was too far apart.
- cpeterso 11y ago
  That sounds like the kind of a data-driven, "42 shades of blue" approach Google is known for. :) There was a kerning game on Hacker News a while ago. The player's goal was to arrange the letters of a word to the "correct" kerning. Now imagine something like that at Google scale, like captchas or the Google Image tag matchin game.
- threatofrain 11y ago
  It's possible that "good kerning" interacts with factors like distance from screen and font size. So you cannot isomorphically scale up. That would mean Google would actually need different kerning for different contexts.

odonnellryan 11y ago

No insult to her, but I think Google's looks better. It just looks cleaner for some reason.

agumonkey 11y ago
Both 'felt' differently good. Google tighter one feels a tiny bit oppressing now that I've read the article. Free that 'l'. btw: http://imgur.com/sasrZ6F http://imgur.com/sasrZ6F the favicon is delightfully sunshiny. I kept looking at it for the first week post-redesign.
- odonnellryan 11y ago
  Oh yeah it's super nice.

jorjordandan 11y ago

I must admit like google's version better... That space between the O and L looks waaaay too far out to me. I guess it's pretty subjective.

empressplay 11y ago

Yeah, from the moment I saw the new logo I seemed to have an instinctive reaction against the kerning, it just feels wrong. Her spacing is a bit better, but is still by no means perfect. With a bit more iteration I'm sure it could be worked into something the vast majority accept... ... which leads into the question of why Google didn't take the time to address the issue properly? It seems that if you're going to change the logo of a bazillion-dollar company you'd make the effort to get it right. You, me and the OP can't be the only people in the world who disliked the kerning, so it's not as if the Google designers weren't aware it was an issue (unless they completely ignored testing it?) Just seems a bit shoddy.

ma2rten 11y ago

I feel Google's kerning is too squished, but hers to too far apart. I wonder if one could come up with some kind of formula to calculate the distance between the letters as perceived by the majority of people, based on say pixel density.

kamekai 11y ago
Strange, I really felt like Google's kerning was too far apart.
cpeterso 11y ago
That sounds like the kind of a data-driven, "42 shades of blue" approach Google is known for. :) There was a kerning game on Hacker News a while ago. The player's goal was to arrange the letters of a word to the "correct" kerning. Now imagine something like that at Google scale, like captchas or the Google Image tag matchin game.
threatofrain 11y ago
It's possible that "good kerning" interacts with factors like distance from screen and font size. So you cannot isomorphically scale up. That would mean Google would actually need different kerning for different contexts.