where you're going to find a way to monetize You could put your own ads on your search results. The point is that people would prefer to search from your site,

where you're going to find a way to monetize You could put your own ads on your search results. The point is that people would prefer to search from your site, because your results would be even better (more relevant) than Google's. People wouldn't go to your site because they can't stand ads, but because they want to find links that are not filled with ads.