Personally, I think my media consumption has been increasing. I stopped listening to commercial radio over a decade ago because the ads were too annoying and fr

Personally, I think my media consumption has been increasing. I stopped listening to commercial radio over a decade ago because the ads were too annoying and frequent. I stopped watching live TV for the same reason and started using the DVR to record everything. But now we have ad-free internet radio, and subscription services like Netflix, and HBO, and the content has improved considerably. I'm almost filling up my DVR for the first time in 10 years because there's enough good stuff to watch and so few annoying distractions while watching it! I think the lesson is clear - make high quality content people want and don't constantly interrupt it with annoyances and you'll increase viewership.