Yup. Every hero( read project ) needs a villain( read risky opposite ) Then inject a bit of marketing and major push via partnered or paid off media campaigns a

Yup. Every hero( read project ) needs a villain( read risky opposite ) Then inject a bit of marketing and major push via partnered or paid off media campaigns and baby - you have a stew goin'. I know that first hand and see this as nothing new. Digg, Reddit or whichever are not immune from pressures to perform fiscally. This is probably just a first step, let's see if it works for them.