What I got out of this article: Advertising has become so deeply entrenched into the medium(not just commercials) that it has become almost required to invoke

What I got out of this article: Advertising has become so deeply entrenched into the medium(not just commercials) that it has become almost required to invoke a sense of commonality between the characters and the viewer. You are what you eat, in a sense. If its The Mindy Project and Tinder, or Mr. Robot and Starbucks it likely doesnt matter anymore as long as the logo finds its way into your eye sockets. In an effort to ease the process, the act of bashing the product in satire has become increasingly common. To put in other words, Colbert lied to you openly to get you thinking about a product.