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It is written like this: >§4. An advertisement shall be designed, in a way that it will be clearly recognisable as an advertisement of whatever form and whatev
by kawsper 11y ago
It is written like this:
>§4. An advertisement shall be designed, in a way that it will be clearly recognisable as an advertisement of whatever form and whatever media in which it is placed."
If you receive a review-copy you should state that, and if you get a discount you should also write that. I am not sure about if the company already pays for advertisement, but they want to stop hidden advertisements.
Some bloggers have received hefty fines for violating this, but it seems like the readers are more used to the concept now.
- digikata 11y agoHow does this work in TV programs where there are embedded product placements?
- kawsper 11y agoIt is a mess. On all Danish produced TV production created after 01/07-2013, product placement is banned. This includes films as well, since they can be broadcasted. But foreign produced films and series are not included in this, so we can still be able to enjoy James Bond on TV. The trade association suggested to show a notice in the program, or afterwards, when they used product placement, but it was never put in law, and was it was banned instead.