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In Denmark, you are required by law to state if an article is paid content or not. The law extends to both articles in magazines, but also the web, including bl

by kawsper 11y ago

In Denmark, you are required by law to state if an article is paid content or not. The law extends to both articles in magazines, but also the web, including blogs. The ads are not only happening in articles, it is also happening on Vine, where companies sponsor videos of popular users: http://mashable.com/2014/07/22/sneaky-vine-ads http://mashable.com/2014/07/22/sneaky-vine-ads https://www.youtube.com/watch?v=2YhqXUekgEc https://www.youtube.com/watch?v=2YhqXUekgEc

oneeyedpigeon 11y ago
How on earth do they define that? If an advertiser gives me a discount off their product, does that count? What if an advertiser provides a "review copy" of something? What if a company already pays for advertising on my site, and I write about one of their products?
- kawsper 11y ago
  It is written like this: >§4. An advertisement shall be designed, in a way that it will be clearly recognisable as an advertisement of whatever form and whatever media in which it is placed." If you receive a review-copy you should state that, and if you get a discount you should also write that. I am not sure about if the company already pays for advertisement, but they want to stop hidden advertisements. Some bloggers have received hefty fines for violating this, but it seems like the readers are more used to the concept now.
  - digikata 11y ago
    How does this work in TV programs where there are embedded product placements?
    - kawsper 11y ago
      It is a mess. On all Danish produced TV production created after 01/07-2013, product placement is banned. This includes films as well, since they can be broadcasted. But foreign produced films and series are not included in this, so we can still be able to enjoy James Bond on TV. The trade association suggested to show a notice in the program, or afterwards, when they used product placement, but it was never put in law, and was it was banned instead.
- Qwertious 11y ago
  Well, the simplest solution is to clearly state what, if anything, they've done - saying "they gave me a review copy" clears everything up, if all they did was give you a review copy. I'm pretty sure they have a quite in-depth statement of what you can and can't do, but I would expect that clearly stating what's going on at the start of each review would be enough.
mason240 11y ago
I think it's actually against the law in the US as well. There has been a big push back against video game journalists not disclosing when they are paid for their reviews, and the FTC regulations have been why they are citing.
- Zikes 11y ago
  The FTC recently clarified their disclosure rules for exactly these situations [1], largely thanks to the GamerGate campaign. [1] http://www.dataprivacymonitor.com/social-media/ftc-clarifies-native-and-online-ad-obligations/ http://www.dataprivacymonitor.com/social-media/ftc-clarifies...

by kawsper 11y ago

oneeyedpigeon 11y ago

How on earth do they define that? If an advertiser gives me a discount off their product, does that count? What if an advertiser provides a "review copy" of something? What if a company already pays for advertising on my site, and I write about one of their products?

kawsper 11y ago
It is written like this: >§4. An advertisement shall be designed, in a way that it will be clearly recognisable as an advertisement of whatever form and whatever media in which it is placed." If you receive a review-copy you should state that, and if you get a discount you should also write that. I am not sure about if the company already pays for advertisement, but they want to stop hidden advertisements. Some bloggers have received hefty fines for violating this, but it seems like the readers are more used to the concept now.
- digikata 11y ago
  How does this work in TV programs where there are embedded product placements?
  - kawsper 11y ago
    It is a mess. On all Danish produced TV production created after 01/07-2013, product placement is banned. This includes films as well, since they can be broadcasted. But foreign produced films and series are not included in this, so we can still be able to enjoy James Bond on TV. The trade association suggested to show a notice in the program, or afterwards, when they used product placement, but it was never put in law, and was it was banned instead.
Qwertious 11y ago
Well, the simplest solution is to clearly state what, if anything, they've done - saying "they gave me a review copy" clears everything up, if all they did was give you a review copy. I'm pretty sure they have a quite in-depth statement of what you can and can't do, but I would expect that clearly stating what's going on at the start of each review would be enough.

mason240 11y ago

I think it's actually against the law in the US as well. There has been a big push back against video game journalists not disclosing when they are paid for their reviews, and the FTC regulations have been why they are citing.

Zikes 11y ago
The FTC recently clarified their disclosure rules for exactly these situations [1], largely thanks to the GamerGate campaign. [1] http://www.dataprivacymonitor.com/social-media/ftc-clarifies-native-and-online-ad-obligations/ http://www.dataprivacymonitor.com/social-media/ftc-clarifies...