> People DO go back and engage with content more than once. The assertion that people don't do that is wrong. Your reply alone is evidence of that. I would lik

> People DO go back and engage with content more than once. The assertion that people don't do that is wrong. Your reply alone is evidence of that. I would like to see the the empirical support for this. Indicated by data collected from advertisers, internet content consumption is driven largely through social media platforms and mobile direct messaging. Shareaholic's report from the beginning of this year [1] indicates Facebook drives a quarter of hits to sites. Social platforms and mobile applications thrive on new content. If people are getting to their content through social / mobile apps, and those places maintain eyeshare by presenting fresh, new stuff, it would lead that those platforms de-emphasize old content, not pushing users to return to it. https://blog.shareaholic.com/social-media-traffic-trends-01-2015/ https://blog.shareaholic.com/social-media-traffic-trends-01-...