I disagree with the conclusion of this article. The author conflates familiarity with lack of creativity. In order for an idea to be sold, its presentation must

I disagree with the conclusion of this article. The author conflates familiarity with lack of creativity. In order for an idea to be sold, its presentation must resonate with its audience. That means it must latch onto their beliefs as well as those facts that have been proven to them, and it must leverage those conceptual building blocks to bring them up to date with this new logical composition. With no frame of reference, how should anyone know where a product fits in? No one other than the innovator can be expected to have such a vision—after all, how often is the next trend predicted? In retrospect, analogies to past breakouts become apparent. Being analogous to pre-existing innovations is not mutually exclusive with being novel and creative; in this new age, we will soon find that all new developments are built solely at a higher level, on the foundation comprising progress thus far. We therefore cannot present this as a disrespect for knowledge, but rather an impatience for those who create things before deciding their place in this unfair, pragmatic world.