There is no social contract here. If you have a website and you want to get paid for it, fine. But you don't get to do that without the risk of obsolescence jus

There is no social contract here. If you have a website and you want to get paid for it, fine. But you don't get to do that without the risk of obsolescence just because, historically, it has worked in the past. Walmart can't order 20 million giant CRT Tv's and demand that customers are obligated to buy them just because they would have 10 years ago. There is no social contract requiring me to see ads I don't want to see. Contracts don't exist if nobody enforces them. PS: Most of the content I enjoy is not ad supported. And ads aren't the only way to spread money around while creating value in an industry.