FYI, you can get all of the NYT's content for free by browsing the site, clicking on the link to any given article, and scanning the article title (still visibl

FYI, you can get all of the NYT's content for free by browsing the site, clicking on the link to any given article, and scanning the article title (still visible through the paywall, and often different from the headline listed on the main site). Enter a few of the headline's keywords into Google, add "nyt", and search [0]. The article you're looking for will be at the top of the Google results. When you click on it, you'll be able to read it in its entirety, right there on the NYT site. Same goes for all of the multimedia content, as far as I know, although I don't really delve into all the offerings there. The Times and the Journal have this backdoor. Interestingly, the Financial Times does not; their paywall is still tripped if you come in through Google (and you only get one free article per month). I would imagine that in making their content free if it comes in from search traffic, the NYT/WSJ are optimizing for highest total combination of ad revenue (pageview-driven) and subscriber revenue. I would further surmise that their overall readership is heavily weighted toward older people who are not super technology-savvy, which is why they can still make money with such an easy-to-defeat paywall in place. [0]: Example Google search string - "crew 33 ship sank caribbean nyt"