Big miss in the methodology here. (CTO of a MVNO, watching data usage and pricing trends is a huge part of my day) Those plans and costs ignore that at least a

Big miss in the methodology here. (CTO of a MVNO, watching data usage and pricing trends is a huge part of my day) Those plans and costs ignore that at least a third of the US is on far lower cost plans from MVNOs, CSEs (Carrier-Sponsored Entities), various prepaid plans, as well as T-Mobile and Sprint. They also absolutely ignore the fact that there is an additional talk and text price embedded in those. It's very techie to assume that the cost per MB for a plan is just total cost/Mb; the reality is that you easily have to figure $20-30 for the actual phone part of the plan. Personally, I'd prefer to give subscribers far more value from their plan; advertising isn't the only problem. Many video apps default to greedy mode; pulling as high quality video as possible; without consulting or making it easy for users to requests lower bandwidth streams. Add that to FB video auto stream which just eats up bandwidth by scrolling through your news feed (and has had at least two separate places to turn it off- making harder to educate users) - and you have a trend of content and app designers assuming wireless connectivity is a commodity and unlimited for all. Many, many people have smartphone plans with less than a gig of data because that's what they can afford - and the ecosystem devalues the actual experience of that gig more and more.