> Though personally, I find the whole concept of this type of multiple identities weird. Why should I present a different identity at work than I do in personal

> Though personally, I find the whole concept of this type of multiple identities weird. Why should I present a different identity at work than I do in personal affairs? Most people act more formally at work than they would otherwise. It's the same idea. > And if your boss objects to your weekend parties, then (unless we're talking PR-heavy industry, you being in the spotlight) you should consider changing jobs. Caring about such issues is as sign of serious problems in the company. If you have a secure job, or are important to the company, maybe. Many younger people are not so secure in their jobs, however, or live in a highly religious area, or both. A Facebook user still dependent on their strict parents could also be ruined by a stray pic.