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One of American Apparel's selling points was the Made in America vertically integrated production center in downtown LA. They didn't cut corners by offshoring t
by nosuchthing 11y ago
One of American Apparel's selling points was the Made in America vertically integrated production center in downtown LA.
They didn't cut corners by offshoring to sweatshop factories, and the paid the working class factory staff living wages.
Vertical integration by definition shrinks a company's
carbon footprint, as the materials are not shipped back and
forth internationally, across thousands of miles, in the
production process. As you can imagine, most garments you
buy are the sum of disparate entities - knitted in one
place, dyed in another, sold wholesale somewhere else and
finally cut and sewn in unethical, sweatshop conditions.
American Apparel, in contrast, is made in the USA by highly
skilled workers we consider our friends and family.
When you buy a t-shirt from American Apparel, a smaller
portion of the margins goes towards fuel, trans-ocean
container ships, middlemen, boxes, pallets and entropy.
Instead we're able to spend that money on paying living
wages to our workers, higher-quality materials for our
garments, and investing in the future of our company.
By centralizing our manufacturing operations, we're not only
increasing efficiency, we're being held accountable and
responsible for our actions, because our name is on the side
of the building. We do our own knitting, dyeing, cutting and
sewing in-house which means we can ensure adherence with US
environmental regulations with regards to effluents, waste
disposal, airborne particulate matter, and many others.
Fashion labels who sub-contract their labor and sewing to
dozens of shadowy third-world factories never even need to
know the names of the environmental codes intended to keep
run-off from polluting local drinking water.
Our average factory worker makes $12 to $14 dollars an
hour -the highest pay worldwide for the manufacturing of
apparel basics, and significantly more than California's
minimum wage. For us, higher pay means heightened
efficiency, a better and more consistent quality of work,
stronger employee morale, and ultimately, retention rates
of skilled operators. For them, higher pay is often a
path to the American Dream for their families.
We don't have to do things this way, we just believe it's
the right way.
We employ more than 5,000 people in our LA area
manufacturing facilities, making us one of the largest
apparel manufacturing employers in the country. This, in
a state with unprecedented unemployment and an
unprecedented budget deficit. American Apparel keeps
Californians, keeps Americans, working, and in doing so
contributes millions of dollars annually to the State and
country's tax base, as well as the local economies in
which our employees live.
Some of these initiatives may fall under the banner of
"Sustainability." Others may be closer to "Corporate
Responsibility." To us, these are the natural results of
our business model, which encourages responsible and
informed decisions, alongside innovation.