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That conclusion is not justified. Advertisers continue to pay a lot more for print. Nobody is willing to spend much for online advertising. So profits can still
by lkrubner 11y ago
That conclusion is not justified. Advertisers continue to pay a lot more for print. Nobody is willing to spend much for online advertising. So profits can still be higher for the print version. Indeed, that is the whole problem that the newspaper/magazine industry is facing.
- kbenson 11y agoWhat conclusion? That digital subscriptions look good because they have lower overhead? I don't imagine they come all that close to supporting the company yet, but I do imagine their profit to expenditure ratio is pretty good. > Nobody is willing to spend much for online advertising. nytimes.com is actually in a good position to institute change in this are. I imagine if they rolled their own ad solution that was both not obtrusive and did not source the ads from third party servers (thus being much harder to block), they could possible leverage their name and the fact the ads weren't being blocked to charge a premium for ad-space.