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> something like 90% of buy flows are abandoned at the credit card entry page I'm interested in this statistic, do you have a source? Are you saying that 90%

by c22 11y ago

> something like 90% of buy flows are abandoned at the credit card entry page I'm interested in this statistic, do you have a source? Are you saying that 90% of all buy flows are abandoned at the payment stage while x% are abandoned at another stage and <10% are completed or are you saying that 90% of all abandoned buy flows were terminated at this stage? In case of the latter it seems like knowing what percent of all buy flows become abandoned would be relevant to your point. Also, was this data collected from one vendor/industry or from multiple sources? I'm also curious if the study examined cases where the "pay now" screen already had the customer's payment information (e.g. for a pre-existing customer).

david-given 11y ago
I've abandoned a lot of payments at that stage --- mostly because frequently, the only way to find out how much shipping is going to cost is to almost complete an order! I bought some electronics today; I ended up almost placing an order at three different distributors until I found the one I wanted.
- qu4z-2 11y ago
  I'll second this. It's the most reliable way to know what your total charge will be, including all the (potential) bullshit "convenience fees", etc, etc. You go to the "How much are you actually telling me you're charging my card?" screen, then compare prices there.
exelius 11y ago
This was a statistic that was largely pulled from experience; so I don't have detailed stats on it. It varies quite a lot based on how your individual buy flow is set up. I personally prefer to be up-front about pricing with people; it skews your metrics if you make them get to the credit card entry page just to see a price. Regardless, if we're talking a SaaS buy flow the conversion rates are usually far worse: your best case scenario is that 3% of customers who sign up for a free trial will convert. Honestly, this is a case where A/B testing helps. Build both buy flows, measure the outcomes you care about, and go with the one that produces the result you're looking for. This assumes you have sufficient volume for A/B testing: if you don't, you shouldn't be focusing on optimizing your buy flow, you should be focusing on traffic acquisition :)

by c22 11y ago

david-given 11y ago

I've abandoned a lot of payments at that stage --- mostly because frequently, the only way to find out how much shipping is going to cost is to almost complete an order! I bought some electronics today; I ended up almost placing an order at three different distributors until I found the one I wanted.

qu4z-2 11y ago
I'll second this. It's the most reliable way to know what your total charge will be, including all the (potential) bullshit "convenience fees", etc, etc. You go to the "How much are you actually telling me you're charging my card?" screen, then compare prices there.

exelius 11y ago

This was a statistic that was largely pulled from experience; so I don't have detailed stats on it. It varies quite a lot based on how your individual buy flow is set up. I personally prefer to be up-front about pricing with people; it skews your metrics if you make them get to the credit card entry page just to see a price. Regardless, if we're talking a SaaS buy flow the conversion rates are usually far worse: your best case scenario is that 3% of customers who sign up for a free trial will convert. Honestly, this is a case where A/B testing helps. Build both buy flows, measure the outcomes you care about, and go with the one that produces the result you're looking for. This assumes you have sufficient volume for A/B testing: if you don't, you shouldn't be focusing on optimizing your buy flow, you should be focusing on traffic acquisition :)