The campaign in question was referenced in a book "Trust me I am laying" by Ryan Holiday and is an excellent read on media manipulation strategies. Its fascina

The campaign in question was referenced in a book "Trust me I am laying" by Ryan Holiday and is an excellent read on media manipulation strategies. Its fascinating to read how they never actually "ran" many of those ads, but the shock journalists had a field day and created a huge PR blitz for them on a few strategically placed sham ads on the file server.