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I don't think Uber is doing this to add to their bottom line - it isn't really enough money to make a difference to them. Instead, they do surge pricing because
by lacker 11y ago
I don't think Uber is doing this to add to their bottom line - it isn't really enough money to make a difference to them. Instead, they do surge pricing because it's a better experience than telling people there are no cabs available. It prevents their best customers from ever needing an alternative to Uber.
- arielm 11y agoI don't know if that's their way of saying "no", I think if anything it's their way of increasing the value of a ride. In a dense city like NYC however, where there are a ton of alternatives, I think it's more clever than just reallocation resources.