I really wish that, on inventing a term relating to startups, the author hadn't chosen a word which already means something in relation to startups. When I thi

I really wish that, on inventing a term relating to startups, the author hadn't chosen a word which already means something in relation to startups. When I think of bubbles and startups, I think about coming stock market crashes. I think the word the author was looking for was 'cocoon', or 'womb', or some other such synonym that doesn't imply an impending pop.