Sure and I used to watch SNL for free over the air, now I pay $8 a month for Hulu. Things change. The market, like all markets, is defined by people's willingn

Sure and I used to watch SNL for free over the air, now I pay $8 a month for Hulu. Things change. The market, like all markets, is defined by people's willingness to pay and their next best alternative. Make the transaction cheap and nearly frictionless and it might be the choice with the highest utility.