Luxury brands demand iconic founders: Cartier, Versace, Tesla, Ralph Lauren et al. Laws of luxury branding from L2 Digital, Scott Galloway Professor NYU Stern:

Luxury brands demand iconic founders: Cartier, Versace, Tesla, Ralph Lauren et al. Laws of luxury branding from L2 Digital, Scott Galloway Professor NYU Stern: "...Apple: Apple has the pillars of a luxury brand: craftsmanship, an iconic founder, an exceptional price point, vertical control of distribution, globally recognizable, and with a self-expressive benefit. It’s on it way to becoming the world’s largest luxury brand with the help of former Burberry and YSL CEOs Angela Ahrendts and Paul Deneve. ..." http://www.l2inc.com/the-four-horsemen-amazonapplefacebook-google-who-winsloses/2015/blog http://www.l2inc.com/the-four-horsemen-amazonapplefacebook-g...