> "If I see an ad for the old brand saying 'now with a new and improved fragrance', that's genuinely useful information. Perhaps the problem I had with an other

> "If I see an ad for the old brand saying 'now with a new and improved fragrance', that's genuinely useful information. Perhaps the problem I had with an otherwise satisfactory product is gone." If that's the only reason to keep advertising, it can easily be replaced by independent consumer advice, similar to 'Which?' magazine but with a much wider remit... https://en.wikipedia.org/wiki/Which%3F https://en.wikipedia.org/wiki/Which%3F