Zappos sounds like a dystopia to me. It's well-off white-collar workers (i.e., leisure class) who depressingly keep trying to optimise their workflow/happiness-

Zappos sounds like a dystopia to me. It's well-off white-collar workers (i.e., leisure class) who depressingly keep trying to optimise their workflow/happiness--like an addict chasing the next high. It's the top part of the Maslow's Hierarchy of Need. This experiment is only possible because Zappos is a stable money-making business and the CEO can afford the "risk" of failure due to personal financial security. How about experiment on improving the lives of the lower class, instead of the upper class? If this philosophy is the pinnacle of working human society, then why limit it to only a select few? I guess the warehouse workers will all be replaced by robots anyway, so they'll be someone else's problem after that.