5 ms·
For something that approaches restaurant quality and might include beef, lamb, seafood or fresh pasta, it's a decent price point, imo. Hardly "crazy" I would sa
by pbreit 11y ago
For something that approaches restaurant quality and might include beef, lamb, seafood or fresh pasta, it's a decent price point, imo. Hardly "crazy" I would say.
- rmxt 11y agoI used a referral sample for one shipment of meals for two. There was a choice of 3 out of 6 options for your shipment. There were seafood, beef, chicken, and three vegetarian options on the menu. However, you were restricted in your choice of three, and couldn't do {Beef, Chicken, Seafood}, which basically meant you would be paying $20 for a pasta dish for two, because you also couldn't pick {Beef, chicken, heartier non-meat option}. The total cost of ingredients was probably less than $15, maybe less than $10, for the pasta dish. It's hard to justify that as a value proposition in my book. Overall, the quality of the ingredients wasn't anything more special than what a local, non-budget, supermarket would carry in my market (NYC). (In fact, some of the labels on the ingredients seemed familiar from local delivery trucks in the area.) I agree with the GP: $10 a portion for a home cooked meal is expensive, <$5 is ideal. At $10 a portion, why make your own food, when you can get a gourmet healthy meal when you eat out? When all was said and done, I felt that the best value proposition would be to just go on the Blue Apron website, look at the recipes, buy dry good ingredients in bulk, and make the recipes myself as time went on, buying the fresh ingredients as needed. As always, YMMV. Edit: as many others have also pointed out, the packaging is "neat", and probably necessary for their workflow, but it feels ever so wasteful. You could supply a kindergarten arts and craft class with leftover materials from each shipment.
- pbreit 11y agoI have never seen that you are forced to get a vegetarian option. Where can you get a "gourmet healthy" email when eating out for $10? That would barely cover a Shake Burger + fries.
- rmxt 11y agoWell, if this was a one off occasion for forcing a pasta option, it possibly cost them a customer. If I picked two meats, I was forced the pasta option. I couldn't pick 2 meats + lentil option, or 2 meats + vegetable salad option. The pasta was good, but I felt a little cheated when I was forced to get it, especially at the hypothetical price of $10 per plate. Perhaps it seemed that I suggested you could get a healthy meal + restaurant experience for under $10, but I was more thinking take-out options. Whole Foods' hot and cold (salad) buffet bar is like $9 per pound if I remember correctly. [1] Fairway, a competitor to Whole Foods in NYC, has a deli counter or buffet bar where you can get close to 1lb of veggies + grains + meat for under $10. [2] The only way Blue Apron makes sense over Fairway and Whole Foods, to me, is if you are either looking for the experience of cooking, or if you are a variety fiend and are going to tire of the flavors that the supermarkets use. [1] https://www.wholefoodsmarket.com/department/article/daily-menu https://www.wholefoodsmarket.com/department/article/daily-me... [2] https://www.fairwaymarket.com/content/uploads/06_05_15_REDHOOK.pdf https://www.fairwaymarket.com/content/uploads/06_05_15_REDHO... Scroll to the bottom: those build your own meal options are listed as sale prices, but they are representative for regular non-sale options too. Bonus how-to maximize value at the salad bar: http://www.huffingtonpost.com/2015/08/03/whole-foods-salad-bar-win-it-you-can_n_5844160.html http://www.huffingtonpost.com/2015/08/03/whole-foods-salad-b...
- pbreit 11y agoYou're comparing a fresh meal from scratch to mystery mixes sitting under heat lamps for hours? Wait, the Whole Foods salad with meat is more expensive. And the Fairway meals are as expensive or more for what looks like slop.
- rmxt 11y agoDo you really think that the ingredients that Whole Foods/Fairway uses are much different than what Blue Apron is shipping you? I have no illusions about Whole Foods being any more "organic" or "natural" than any other supermarket, but, if anything I would venture to say that they use the same, if not fresher, ingredients than what Blue Apron can get you. There's pretty much zero "mystery mix" factor associated with the cold salad bar at Whole Foods. I'm guessing you've never seen one of the Whole Foods hot buffets either, because it looks perfectly appetiizing every time I've gone there from 11am to 7pm. (Peak meal times) Also, how do you figure that the Whole Foods "salad with meat" is more expensive? You're getting a pound of prepared food for $9: hot, cold, meat, vegetarian, salad, whatever you want. The Blue Apron portions do not contain a pound of food. https://www.google.com/search?site=&tbm=isch&q=whole+foods+buffet https://www.google.com/search?site=&tbm=isch&q=whole+foods+b... https://www.google.com/search?site=&tbm=isch&q=fairway+deli https://www.google.com/search?site=&tbm=isch&q=fairway+deli You seem pretty closed minded with respect to your meal planning. [1] Best of luck. Getting things delivered to you in 15 tiny little plastic baggies, with limited protein choices, seems pretty boring and ineffective to me, but, different strokes for different folks. [1] https://news.ycombinator.com/item?id=10330283 https://news.ycombinator.com/item?id=10330283