> You may not care for an ultramodern brand's style, but that only tells you one thing: it's not for you! One of the reasons I minimize my use of web apps (e.g

> You may not care for an ultramodern brand's style, but that only tells you one thing: it's not for you! One of the reasons I minimize my use of web apps (e.g., Gmail) is because I got tired and frustrated with the re-styling every 6-12 months; where I was no longer comfortable just because it didn't look the same; and I was no longer efficient because it was all re-organized; and I was annoyed because I was having conscious thoughts about the interface, instead of just using it to get stuff done. (This happens to a lesser extent with desktop apps, but at least I can avoid updating, etc.) Did someone consciously decide their product was no longer for me, so they didn't care what I think? Will they care if their decisions make me stop using their product? I'm hesitant to accept the opinionated, brusque ideas about design being thrown around here, but even if I did, they don't seem to account for the effects of evolving the product while the userbase stays the same. I get the idea of incremental progress, but can you seriously believe that every change is good and is worth the costs? Yesterday, we missed the mark with skeuomorphism, today we know we need to throw it all out, and then we will have achieved perfection!