And ad blockers have been around since the '90s. But now they are becoming more and more legitimized. The balance of debate is shifting away from the notion tha

And ad blockers have been around since the '90s. But now they are becoming more and more legitimized. The balance of debate is shifting away from the notion that ad blocking is wrong and toward the notion that ads are increasingly obnoxious, problematic, and a poor way for sites to monetize themselves. There seems to be a "preference cascade" starting toward ad blocking, and once that happens it won't take long for ad blocking to become the norm.