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> Things are going to come to a head sooner rather than later. People are more and more talking about how bloated and slow web pages have become. Now we have ad
by ori_b 11y ago
> Things are going to come to a head sooner rather than later. People are more and more talking about how bloated and slow web pages have become. Now we have ad blocking thrown into the mix.
I remember people talking about this since the late 1990s.
- IBM 11y agoIn the 1990s Apple didn't have leverage over the web like they do now and not being an internet company that makes money from ads, their incentives are aligned with combating this more than ever.
- kps 11y ago> their incentives are aligned They sure are. Apple sells native ads which, naturally, they do not allow users to block. http://advertising.apple.com/ http://advertising.apple.com/
- superuser2 11y agoNative advertising is a reserved word at this point, signifying advertising pretending to be any other article in a publication, differentiated from the work of the organization's actual journalists only by a tiny disclaimer, if that. Advertising from a computing platform itself should probably have a name, but not that one.
- rimantas 11y agoAnd how does that apply to the web?
- ori_b 11y agoWell, if advertisers can't reach customers via web ads, where do they turn?
- InclinedPlane 11y agoAnd ad blockers have been around since the '90s. But now they are becoming more and more legitimized. The balance of debate is shifting away from the notion that ad blocking is wrong and toward the notion that ads are increasingly obnoxious, problematic, and a poor way for sites to monetize themselves. There seems to be a "preference cascade" starting toward ad blocking, and once that happens it won't take long for ad blocking to become the norm.