3 ms·
The point of a baseline grid in design is to relate elements sitting next to one another - say a picture sitting in a flow of text should hit the baseline of th
by grey-area 11y ago
The point of a baseline grid in design is to relate elements sitting next to one another - say a picture sitting in a flow of text should hit the baseline of the text and perhaps x-height at the top, or a heading sitting in a column beside another col of text sits on the same baseline. This system doesn't provide that and there are many typographic crimes on this page:
Many head sizes are smaller than main text.
Heads do not sit with the paragraphs they belong to but float in a huge canyons of space - this is basic typography.
Heads mix fonts in the same heading - OK for raygun maybe, not ok for normal use.
Text cols overlap at many widths, and main text is allowed to be too short and too wide.
There's a grid, but nothing sits on it or relates to it (baseline, x-height, cap-height etc). If a grid is shown it should be a baseline grid, and text should be locked to it at least in some cases, somewhere on the page. Looks like the grid is off.
The blurb talks about 'vertical rhythm', but the styles don't display this - instead the two columns are unrelated and jarring - the only thing aligning is the main copy, but that means of course that heads have those awful gaps above and below - a nasty tradeoff which isn't worth it.