As someone fascinated with web design, typography, UI and the like, it may be worthwhile to point out that design can markedly enhance the rate at which salient

As someone fascinated with web design, typography, UI and the like, it may be worthwhile to point out that design can markedly enhance the rate at which salient information is digested, the real bitrate, if you like. The website of an individual, a company, or even a framework like django rely on more than the digestion of facts, the factual-bitrate if you like. Perhaps not entirely scientific, but things like 'aura', 'emotion', 'atmosphere' and 'feel' can stimulate in a way in which a generic layout cannot. Design creates memorable impressions and literally colours our intuition and usage, allowing us to emote with others. Although I acknowledge that the brain is not well understood, it seems plausible that some minds rely more on design (used in a very loose way here) than on a more scientific analytical mindset to interpret content and what is going on. Note I did not use the word rational to refer to the latter mindset. That's because humans are not particular rational. Trying to systematise the internet and remove all 'colour' would take away the beauty and the poetry of what the internet allows us to do.