I'm not sure it's that simple. If you look at what aspiring entrepreneurs are complaining about it is the difficult of finding a worthwhile idea to pursue (on t

I'm not sure it's that simple. If you look at what aspiring entrepreneurs are complaining about it is the difficult of finding a worthwhile idea to pursue (on the one hand) and the difficulty of raising capital to make it happen with (on the other). These complaints are too numerous to just dismiss. I suspect those who are inclined to dismiss them are people who have already cleared those hurdles. On the topic of ideas, there is a similar phenomenon among aspiring writers. Some beginners complain bitterly about how difficult it is to find with good story ideas. And then professionals come along and tell them that ideas are the easy part; execution is what matters. I suspect the sad fact is that both sides are right on this one. Some people really do struggle to come up with novel, actionable ideas. Others don't. But the pros are right that a good idea doesn't even begin to guarantee success, and awful lot of hard work must follow to make it happen.