I just wrote this about how we're handling ad blocking with our news recommendation engine startup and the iOS version of our news app: https://medium.com/@decl

I just wrote this about how we're handling ad blocking with our news recommendation engine startup and the iOS version of our news app: https://medium.com/@declanm/the-right-way-to-block-ads-on-news-sites-3ee93d037210 https://medium.com/@declanm/the-right-way-to-block-ads-on-ne... TLDR: We're enabling reader view, but not by default. In terms of the linked article's prediction--"disable/enforce the removal of ad blockers is...futile"--I don't think that's the case. There already are ad-blocker-blockers and probably ad-blocker-blockers soon too, if they don't already exist. This arms race is only now starting in earnest. One possibility is you'll see news organizations rely more on sponsored content for revenue, with disclaimers about sponsorship only in the fine print. Offhand I believe Wired, Buzzfeed, VentureBeat, TechRadar, ReadWriteWeb, and Android Authority run sponsored content already; even The Atlantic did, though there was a fuss about it. More broadly, think of it as a piracy problem: You probably don't care if <=5% of your potential customers pirate your product--they're probably the folks with the least disposable income anyway. Some people are probably still using lynx to read news articles (not that there's anything wrong with that). But you do care very, very much if ad blocking becomes sufficiently mainstream that 50% of your users are "pirates."