Brick and mortar is a closed model. Quite literally. Flash, ActiveX and Java applets are a "brick and mortar" of the web and thank god they're long dead as mea

Brick and mortar is a closed model. Quite literally. Flash, ActiveX and Java applets are a "brick and mortar" of the web and thank god they're long dead as means of web design. Luckily, there is a "brick and mortar" of the modern times where publisher or retailer has full control over experience. It's native apps and users seem to love 'em.