> What friction? apt-get install $PACKAGE_NAME This friction. Both on the side of the user who would need to go through an install process that is often

> What friction? apt-get install $PACKAGE_NAME This friction. Both on the side of the user who would need to go through an install process that is often an order of magnitude longer than loading a web page, and on the side of the developer who needs to go through the tedious process of developing and packaging their apps for every single native platform they want to support.