Normally "law suits over likeness imitations" imply a lost sale by the plaintiff since a customer bought an alternative product after being confused by the like

Normally "law suits over likeness imitations" imply a lost sale by the plaintiff since a customer bought an alternative product after being confused by the likeness. This is the basis for the complaint and damages. This is not the case here. Presumably every refurbished laptop was originally sold by the plaintiff, so there is no lost sale. It is no different from selling second hand goods. See the first sale doctrine.