Well, some people will always want to smoke and eat poorly, and that is their choice. But cigarettes were never really insidious in the same way something like

Well, some people will always want to smoke and eat poorly, and that is their choice. But cigarettes were never really insidious in the same way something like "sugar" is; I think sugar will have to be seen as a vice rather than what it is, one of the cheapest sources of calories you can get kids to eat. And that's going to have to take some deep change in the market. And sports drinks, energy drinks, and flavored waters are certainly part of it. Personally, I'm a big fan of soda stream. :)