Sorry, not sure if I was clear. What I meant was: Techcrunch shouldn't proudly point out that everyone else is making reading on a mobile device unenjoyable by

Sorry, not sure if I was clear. What I meant was: Techcrunch shouldn't proudly point out that everyone else is making reading on a mobile device unenjoyable by asking if you want to install an app, because they themselves crap so much non-content on your screen and make their own mobile experience an unenjoyable one.