When I read this article, I got hung up on the part about the scientists studying the biochemical pathways of the placebo effect. How interesting. It saddens me

When I read this article, I got hung up on the part about the scientists studying the biochemical pathways of the placebo effect. How interesting. It saddens me to think he doesn't get much funding. And then I had this thought: What if he developed a pill that caused an artificial biochemical release of the chemicals responsible for the placebo response. A non-placebo that triggers a placebo response in your body. Hmmmm. How would you even a test such a pill?